Computer Business Name Ideas for Small Business Virtual CIO's

Are you trying to come up with a strong computer business name? If you are having trouble landing on that perfect way to brand yourself, think about one of the most critical concepts of running a successful computer business... your role as a Virtual CIO for your clients.

 

When you build your entire business around being a Virtual CIO for local companies, you get the advantage of working on end-to-end solutions that need to be maintained and expanded on over time. And when your company name reflects this concept, you help build a brand for yourself that attracts steady, high-paying clients that recognize the importance of computers to running successful businesses and will need you for many years to come.

 

The following 4 tips will help you understand your role as a Virtual CIO, so you can decide on an effective computer business name that reflects your unique expertise and attracts the best small business clients.

1. Know What CIO Means. If you are going to choose a computer business name based on the idea of the CIO, you of course will have to understand what this concept means. In a medium-sized or enterprise-sized company, you will almost always find a CIO or chief information officer on payroll. Although this person is not generally as important as a CEO, a CIO is still a trusted business manager, trusted for his/her extensive expertise in technology. Because you are working with small business clients that have a lot of IT challenges but are too small to have a full-time CIO on payroll in most cases, you become a Virtual CIO for your clients. You may wish to reflect this concept in your computer business name, so you immediately communicate the problem you solve for your clients.

2. A Virtual CIO-Related Computer Business Name Helps Position Your Firm in the Marketplace. You can’t make the Virtual CIO concept an afterthought when you are coming up with your full brand, including your name, logo and business plan. Why? Because how you position you and your company makes an enormous difference on the hourly billing rates you can command with your clients. A strong name based on your mission to provide end-to-end business solutions should convey that you are an expert and the only rational choice for your target small business prospects.

3. Be Prepared to Deliver the Goods as Virtual CIO. If your company had complicated financial needs that included expanding payroll, looming strategic acquisitions or expanding to a different business model, would you feel more comfortable getting advice from a freelance bookkeeper, a freelance accountant, a freelance CPA, or a freelance Virtual CFO? Of course, you would want someone that is an expert in more than just one area of finances and could give you the total package. The same thing applies with your small business clients and the whole Virtual CIO concept, which is why you need to build your computer business name around it. A small business that has a need for things like a high-end database management application, a mission-critical point of sale network, a highly-visible e-commerce site, regulatory IT requirements, and a need to integrate the systems of a recently acquired competitor needs you to be that end-to-end, one-stop solution.

4. Being the Virtual CIO Self-Selects the Best Small Business Clients. When you brand yourself as a Virtual CIO, you help create a decisive strategy for targeting and qualifying small business prospects. A name based on the Virtual CIO concept helps you show you want to be involved with your clients at high strategic levels. It also pretty much guarantees that you will work on projects with very measurable business results and ROI and command the highest hourly billing rates in your area for your services. When your name reflects the idea of truly sophisticated technology solutions, you help build a client roster primarily with those small businesses that need to retain your high-end, premium Virtual CIO services, vs. plain, ordinary break-fix repair and systems integration with no long-term potential.

In this brief article we discussed 4 tips to help you understand why you need to choose a computer business name that supports the whole Virtual CIO concept. To learn more about how you can attract great, steady, high-paying clients with an effective, highly-compelling computer business name, go sign-up now for the free Sample Tips and Excerpts below from the Computer Consulting Kit Home Study Course.

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